Dorian Vasko
Content and Search Lead, Columbus, OH
Dorian researches and writes the weekly articles that ship on client sites, and edits everything that goes out under other names too. Before joining the content team he worked in project coordination for a facilities services company, which is where the habit of asking "would a homeowner actually search that phrase" came from.
Writes about
Dorian Vasko is an editorial persona writing for GetCleaningWebsite. Personas hold no professional licenses and nothing they write is advice for a specific situation.
Published work
Articles by Dorian
Keyword Research for Cleaning Companies: What People Actually Type
The phrases a cleaning company owner would write are rarely the phrases customers search. How to find the real ones without guessing.
October 1, 2026
Turnover Cleaning Websites Built Around a Same-Day Booking
Short-term rental hosts book a turnover clean between a checkout and a check-in. A website built for callbacks loses that job to whoever answers first.
September 17, 2026
Commercial Cleaning Websites: Writing for a Facilities Manager
A janitorial site that talks like a house cleaning site loses the contract before the walkthrough. How to structure pages for the person who signs.
September 10, 2026